Author: Ahmed Emad

5 Marketing Tips by Ahmed Emad from Mondelēz International

Ahmed Emad, one of Egypt’s leading marketing and media professionals will take the stage on 15th October at the Marketing Kingdom Cairo 3 together with representatives from Kijamii, DigiSay, Initiative Media and FP7/CAI to discuss the role of agencies in driving the digital revolution in Egypt. Ahmed kicked off his career as an intern in one of Egypt’s leading creative shops, then assuming differe...

Telecom Egypt Ramadan 2014 Ad Review

Telecom Egypt come back this year after last year’s disaster copy (Dawwar Gowa Zatak) with a pretty emotional copy.. Reminding us that Telecom Egypt has been a key participant in the important events throughout Egypt’s history; using real insights and real situations.. They have always been there indeed, from the Suez Canal nationalization, through the grey phone with the round keypad that every h...

Ramadan 2014 – CocaCola a7la ma3….?

It’s no secret that Ramadan is becoming of less intensity since 2011.. With the current country conditions, economy slowdown, high inflation of advertising prices as well as a horrible business year in 2013 that affected nearly all marketing budgets of 2014.. making advertisers more cautious about where they’ll deploy their monies, thus making Ramadan a bit of a question mark rather than a unmissa...

Big Blue strikes back – Pepsi Ramadan 2014

Without any doubt that Pepsi has always been a moving force in the Egyptian advertising scene.. Creating ads that leave a mark in our memory for ages now.. For the past couple of years they’ve been quite idle, leaving Coke to dominate the ad scene and rise to the spotlight… Until last year.. Ramadan 2013 was a game changer for the CSD market, when Pepsi brought us this wonderful copy t...