Author: Think

The Problem With Facebook

[dropcap style=”2″ color=”#f50a0a” text=”The”]problem with Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don’t think it serves any of these groups particularly well because its top priority is to make money. Now, I don’t think making money is a bad thing, in fact I hope to make some myself. The problem is the...

Ipsos Egypt reaffirms complete research transparency in Egyptian market

Cairo, January 25, 2014 – In a statement issued by Ipsos Egypt today, the company reaffirmed its complete transparent research methods and advanced technologies to derive accurate results, in adherence to international quality control standards. In addition, the company has confirmed its position on taking legal action against any baseless accusations that defame both its name and its client’s rep...

Barclays Send a Think You To Premier League Fans Around The World.

[blockquote style=”quote” align=”right” author=”David Wheldon, managing director of brand, reputation and citizenship”]There is so much that is good in football, and it should be celebrated. We are lucky enough to sponsor the most popular, exciting, and many would say, best league in the world. [/blockquote]Over many years, Barclays has developed a heritage and ...

Egypt's Head of State Information Services Resigns For The Constitution Banner !

Head of Egypt’s state Information Service Amjad Abdul Ghafar said on Wednesday he had offered his resignation to caretaker President Adly Mansour, a step that comes days after his agency was disgraced by blunders in a poster promoting the country’s new constitution. Amgad Abdel Ghaffar thanked his colleagues at SIS for their cooperation when he held office. SIS was criticized for a banner hung in ...

Awesome conversation between Pepsi and Coke marketing managers

The Marketing communication as we know have changed allot, Since the dawn of the Internet, marketers have regarded it as a vast laboratory, launching experiment after experiment to crack the code that generates sales and customer loyalty. Companies have explored digital-marketing vehicles where people, technology and ideas converge to help marketers get the fastest speed to results. Brands that un...

SIS apologies for 'All Egyptian' constitution banner

[dropcap style=”2″ color=”#f50a0a” text=”the “]Egyptian State Information Service (SIS) apologised for a spelling mistake in the “All Egyptian” constitution banner at Sunday’s press conference for the constitutional committee, but said criticism of using photos of non-Egyptians was “overblown.” [blockquote style=”quote” align=...

If you love marketing you will want to see this video.

[dropcap style=”2″ color=”#f50a0a” text=”The”] Canadian Toronto-Based Open Presents ‘The Marketer’s Anthem’.  Operating under the assumption that marketers aren’t self-congratulatory enough already, Toronto-based creative shop Open created “The Marketers’ Anthem” for this year’s Marketer of the Year issue of Strategy. Luckily, Open had a sense of humor about the...

#WinnerTakesEarth Not Aliens, Its Samsung Campaign

Mysterious circles appeared in Guanabara Bay, Rio de Janeiro, Hackney Marshes, London, and Times Square, New York. Five days later, we witnessed the mysterious guys at Allianz Arena, Munich, Juventus Stadium, Torino, and Stamford Bridge, London. They wore black robes with mysterious circles on their chest and were seen making curious synchronised movements at irregular intervals during Chelsea’s 2...

#Twitter Goes Visual

[dropcap style=”2″ color=”#f50a0a” text=”N”]ow Twitter users will be able to see pictures and Vine videos on their timelines. Words, links and hashtags are nice, but starting Tuesday, Twitter is making pictures and videos a more important part of its service as it strives to appeal to more users and advertisers ahead of its public stock offering. The move is par...

Giraffe Riddle Goes Viral on Facebook: Do You Know the Answer?

[dropcap style=”2″ color=”#f50a0a” text=”An”]emerging trend on Facebook has people changing their profile pictures to images of giraffes after failing to solve a tough riddle. The riddle poses the question: ‘It’s 3am, the doorbell rings and you wake up. Unexpected visitors! It’s your parents and they are here for breakfast. You have strawberry jam, honey, wine, ...

500 Smart Buses With WIFI Connection Operating In Egypt By 2014

[dropcap style=”2″ color=”#f50a0a” text=”Dr.”]Atef Helmy, Egyptian Minster of Communication and Information Technology. Announced during GITEX Dubai the Egyptian government discussion and plans to cooperate with Technology giants like Alcatel to operate 500 smart buses in Egypt by 2014. The project is part of the Egyptian government imitative to operate a fleet ...