Author: Abdallah M. Abdel-Wahab

Routes To Persuasion

There’re two different ways, or two different routes, to persuasion. There’s the systematic, or central, route and there’s the superficial or peripheral processing route. The central root say that if people are motivated and they’re highly involved, and they have the opportunity and the ability to process marketing messages, then the way to persuade them is through central ...

The Golden Age of Social Media

I wake up at 6.30 am. As usual, The first thing that comes to my mind is to check my social networks.. I eat my breakfast then I get ready to go to work.. I sit on my desk, here, at one of the biggest social media marketing agencies.It’s been more than a year since I joined this field.. A year which was more than enough to have a closer look, to passionately observe and for my mind afterward...