Brand ManagementDigital marketingSocial Media

Australian restaurant hire a chicken to run its Twitter account

An Australian restaurant chain has ceded control of its Twitter account to a new hero called Betty, Oh, did we forget to mention that Betty is a chicken?

Meet Betty the chicken. Her natural feather-color is a golden brown and she helps run the Twitter account for the barbecue chicken company Chicken Treat. Take a look on Chicken Treat Twitter account and prepare yourself for #chickentweet.

The chicken has been supplied with a keyboard in a PR stunt to tweet out a comprehensible word.

Watch the Chicken Treat commercial, below//

What Betty Tweeted //

The Australian restaurant hopes to use the chicken to get a Guinness World Record for being the first chicken to tweet an actual word in the English dictionary.


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