A new ad of Audi R8 and Airbnb released in September 2016 in United States. Under the title of “Audi R8 and Airbnb: Desolation”. The new commercial is quite different to celebrates Audi’s status as a returning Emmy’s sponsor but focuses more on the company’s new partnership with the ubiquitous Airbnb. Audi returns as sponsor of the 68th Emmy® Awards with exclusive Airbnb partnership featuring the all-new Audi R8.
You can live in the exact house from the ad for a few days as part of an Airbnb promotion
The circumstances behind this narrative are fictional, but the house is real. For those who live to drive, welcome home. Audi and Airbnb are bringing you a once in a lifetime experience – to be one of the few to sit behind the wheel of the new Audi R8 V10 plus. By day you’ll get the chance to experience the car to its full potential in Death Valley, and by night sleep under the stars in one-of-a-kind Airbnb architectural gem.
The commercial song is Original Music by Human World Wide. This song was produced specifically for the commercial and not available to purchase or download on any music sites.
https://www.youtube.com/watch?v=M1jM9gTkrOI
Audi and the Emmy Awards
Audi is supporting a number of events celebrating the 68th Emmy Awards including the Governors Ball preview, which took place on Sept. 7; the Creative Arts Emmy Awards on Sept. 10 and 11; the Emmy Awards Red Carpet rollout press event on Sept. 14; the Performers Emmy Nominee Reception on Sept. 16; and the 65th Emmys telecast in Los Angeles on Sunday, Sept. 18 (7PM, ET/ 4PM, PT). A fleet of stunning Audi Q7 and Audi A8 vehicles will chauffeur some of television’s biggest stars to the awards and surrounding events.
Audi R8 and Airbnb: Desolation
Client: Audi
Advertising Agency: Venables Bell & Partners, San Francisco
Production Company: MJZ
Director: Craig Gillespie
Director of Photography: Phillip Lesourd
Music: Original Music by Human World Wide