THE designer and creator of iPhone, iPod and iTunes, Mac laptop and desktop computers, and the OS X operating system decided to mock its classic rival “Samsung” with Earth Day print ad entitled: [Some ideas we want every company to copy].
Apple just released a video highlighting the importance it places on environmental responsibility to go along with a new website detailing the Earth-friendly steps it has taken in its own business.
The video, titled “Better,” describes Apple’s efforts to “leave the world better than we found it” through both its products and the impact it has on the environment.
Two paragraphs follow underneath:
“There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. We’d be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.
Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing it.”
The ad comes as Apple is in the midst of a lawsuit with Samsung over mobile patent claims. The case looks at patents surrounding Apple’s iPhone 4S and Samsung Galaxy Nexus III devices. Samsung faces damages up to $930 million. The late Apple cofounder Steve Jobs also charged back in 2011 that Google’s Android operating system stole features from Apple’s iOS.