Apple launch the new "Your Verse" campaign

After Apple asked “what will your verse be?Apple is releasing two new TV spots and now the brand and agency TBWA/Media Arts Lab are providing some examples of how the iPad is helping some creative people make their mark on the world. The “Your Verse” campaign continues with stories of symphony and world travel.

Apple, in the end, is trying to advertise the iPad Air here, and I think that these spots will help. But the uses cases here are just as powerful with any truly capable and app-rich tablet platform. Unfortunately, Android tablets have yet to really cross a quality rubicon when it comes to hardware or software — but Google is trying really hard to make that happen. Eventually, probably, someone else will make that happen. Until then, these spots will likely sell a few more iPads.

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