[dropcap style=”2″ color=”#f50a0a” text=”A”]pple began airing a new commercial for its iPad Air today.The ad, entitled “Your Verse Anthem,’ feels familiar in that it shows how people from different walks of life use the iPad. The commercial is about where the familiarity stops. The spot itself is set to a voiceover from the film “Dead Poets Society,” which carries a very serious tone, arguing that the need for poetry, beauty and love outweigh the need for more noble pursuits such as business, engineering, and the like…
Apple is using the spot, along with its previously existing ‘Life on iPad’ website, to show the wide variety of ways the iPad can be used in work and life. Back in October, alongside the iPad Air launch, Apple ran a ‘Pencil’ television spot that touted the iPad’s usefulness in “classrooms, boardrooms, expeditions” and in space.
Apple has also introduced a new website called “Your Verse” to share the stories of the iPad users behind the ad.