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Ahmed Abou Hashima totally abandoned his media empire for Eagle Capital

The media of Egypt is highly influential in Egypt and in the Arab World. Recent developments in the media sector in…

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The media of Egypt is highly influential in Egypt and in the Arab World. Recent developments in the media sector in Egypt indicate a trend of augmentation through cost-cutting mergers and acquisitions of main satellite TV networks and affiliates of newspapers and websites.

Egyptian Media Group was founded with an aim to develop the media sector in Egypt and provide the quality and expertise required to regain Egypt’s leadership in the region.

Empowered by the Egyptian business tycoon Ahmed Abou Hashima, Egyptian Media Group was developed to deliver the most advanced technologies by creative Egyptian minds, including the most professional and successful executives in the Egyptian media scene.

Abou Hashima started off Egyptian Media group by acquiring 100% of ONTV channel from businessman Naguib Sawiris, 51% of “Presentation Sports” for sports marketing and media, and 50% of Misr Cinema for movie and TV production.

In November 2016, Egyptian Media Group announced the signing of a partnership agreement to buy 50% shares of Synergy, aiming to strengthen its business in the field of art production, especially drama and advertising.

Today, Egyptian Media is one of the fastest growing media groups in Middle East and North Africa. Egyptian Media already holds a variety of the best TV Channels in Egypt and the Middle East, plus it owns and operates a grand set of the most widespread news websites in Egypt includes but not limited to Youm7DotMsr and Egypt Today.

 

Egyptian Media Group Subsidiaries:

ON Network:
OnEnt, ONsport, ONtvLIVE and On drama.

Film Production:
Synergy – تامر مرسي, EM | Production and Misr cinema.

Radio Management:
Nagham FM نغم اف ام, Radio Hits 88.2, Mega FM 92.7 and 95 FM.

Print Media:
Youm7, Eain, Sout Al Omma, DotMsr, Business Today Egypt and Egypt Today Magazine.

Marketing & Advertising:
Presentation Sports, Synergy Advertising, POD Egypt, iFly Egypt, Egyptian outdoor, Spade and Hashtag.

Training & Development:
Egyptian Media Group collaborates with London Film Academy (LFA).

 

Eagle Capital acquire 100% of Abou Hashima shares

According to news reports, Abou Hashima decided to totally abandon his shares in Egyptian Media Group for Eagle Capital, led by Dalia Khorshid (Egyptian ex-Minister of Investment).

As a result of the acquisition, Osama Al-Sheikh has been assigned as Chairman of the Board of Directors for the Egyptian Media, and as Managing Director to replace Ahmed Abu Hashima.

The full details about the acquisition deal is not available at the moment and should be announced during a press conference to be held next Thursday.

Worth mentioning is that Egyptian Media was planned to be registered on the stock market as a holding company in the first quarter of 2018 to raise up to 1 billion Egyptian pounds after the planned initial public offering (IPO).

 

Dalia Khorshid, CEO of Eagle Capital

In early 2016, Dalia Khorshid succeeded Ashraf Salman as Minister of Investment, becoming the first woman in Egypt to occupy the elite position.

Ms. Khorshid holds a Bachelor of Arts degree in Business Administration from the American University in Cairo. She also serves as Group Corporate Treasurer for Orascom Construction Industries (OCI) N.V.

Prior to joining OCI, she was with Citibank for 8 years, where she served as a Vice President.

She began her banking career with Commercial International Bank, Egypt’s largest private sector bank. She spent eight years at Citibank as vice president for Corporate Finance and Investment banking for the Middle East.

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Egypt, Featured Stories

#Lovely Campaign: 70 years of Egyptian cinema, music, and Pepsi

For over 70 years, Egyptian cinema has been the Hollywood of the Middle East. For decades, Egyptian music has been…

For over 70 years, Egyptian cinema has been the Hollywood of the Middle East. For decades, Egyptian music has been blasted through countless streets, and concerts filled to the brim.

For over 70 years, Pepsi was there to see it all. That is the premise of Pepsi’s newest ad, Lovely.

Pepsi’s newest campaign aims to remind us of its long-lasting presence in the local scene, and how it has constantly evolved to fit with the times and style of each time period.

 

The ad brilliantly moves through the decades, showing off the fashion, film styles and Egyptian music development timeline for the last 70 years.

Moving from classical black and white to Amr Diab-like in the 2000s, to today’s popular festival music videos and dancing styles. Listen to the musical stylings of the mid-1900s, to the 70s bright flower power era to today’s electronically mixed music.

And listen to the different lyrical stylings of each decade.

 

Inspiration

Taking its main music notes and lyrics from the classic Nos Sa’a Zawag (نصف ساعه زواج) 1969, by Samir Sabry and Shadia.

The song, and movie, has been an important classic in Egypt’s cinematic history, with many Egyptians still remembering the well-known movie. Many of us, young and old, still remember the song as well.

This Egyptian musical classic lends its nostalgia and familiar notes to Pepsi, who has tweaked each time period’s music and lyrics according to the appropriate popular music style.

 

Some eagle-eyed viewers may notice the subtle joke Pepsi makes, in which a larger woman attempts to wrestle the attention of the secondary male, a scene stealer in the original movie scene.

 

Continuation

Pepsi seems to be preparing a series of videos to compliment the campaign, each showing a specific era’s lifestyle and Pepsi can design.

So far, the soft drink manufacturer has only released its first video, focusing on the mid-1900s.

Although Pepsi has used Nostalgia as a long-running strategy over the many decades its been in the industry, it continues to defy over usage of the theme and keep engaging audiences.

What do you think of Pepi’s newest campaign?

Is it a hit or miss?

Let us know in the comments below.

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CAMPAIGNS, Featured Stories

Mo’ Salah 2018 campaign should be pretty much as Vodafone brand as it gets

Born in the Egyptian city of Basyoun, 100km or so north of Cairo, Mohamed Salah’s footballing journey began in the…

Born in the Egyptian city of Basyoun, 100km or so north of Cairo, Mohamed Salah’s footballing journey began in the Nasr City district of the Egyptian capital playing for El Mokawloon SC during 2009-2010 season.

Today, Egypt winger Mohamed Salah with no doubt is the phoenix for his generation of Pharaohs. Mohamed Salah caught the attention of the football world for his speed and earned the world’s respect after his muted celebration after scoring a goal against Chelsea.

Since his historic penalty against Congo and qualifying Egypt to 2018 World Cup “with Salah’s help, of course”, the 25-year-old’s star is on the rise and this is the reason why he has been hailed as the ‘Egyptian Messi’.

Also Read ► Road to Russia 2018: The most prepared brands for the historical moment

Mohamed Salah is now branded as a successful young Egyptian who can be a role model to inspire Egyptians especially younger people and give an example to be emulated in behavior, commitment, and strive for success.

Salah, who has also been nominated for the CAF African Footballer of the Year award, is currently the Premier League’s top scorer after scoring 20 goals in 25 matches since signing for the Reds this summer.

Also Read ►Pepsi features Mohamed Salah in Advert about Ambition and Success

With statistics, Mohamed Salah is considered the most expensive Egyptian, Arab and, African player in the football history after moving to Liverpool last summer for 42M euros.

 

Why Mohamed Salah’s success is a triumph for Vodafone’s Branding Campaign

Vodafone Egypt today announced Mohamed Salah to be Vodafone Egypt’s newest brand ambassador. Accordingly, Mohamed Salah will lead Vodafone’s advertising campaigns for 2018 under the slogan “The future is exciting. Ready?”

In line with Vodafone’s new vision of optimism, Mohamed Salah up coming campaigns for Vodafone Egypt should achieve the brand aspirations and dreams for a better future and reflect Vodafone’s trust and hope for young people.

اللي جاي أقوى 💪

Posted by Vodafone Egypt on Wednesday, December 20, 2017

 

One of the toughest aspects of building a successful brand is building an emotional connection with consumers and Mohammed Salah was chosen by Vodafone Egypt as an example to achieve ambitions and to work towards a stronger and better future.

Also Read ► Vodafone Launches New Visual Brand Identity

Brand intimacy is the new paradigm in marketing and consumers connects more with brands when they seems to care about people like themselves and is making a positive difference in the world.

Mohamed Salah reflects Vodafone’s new brand identity and he is really an inspiring example of how to leverage your personal capabilities to get into the career you want and push-up your challenges from local to international standards.

Vodafone Egypt just clinched the best player in Africa from rival competitor Etisalat Misr

Back in Jun 2016, Mohamed Salah was featured in Etisalat Misr “Imagine Tomorrow” campaign. Today, by naming Mohamed Salah as Vodafone Egypt’s brand ambassador, its considered another victory for Vodafone to complete a winning deal with Salah who has been crowned BBC African Footballer of the Year following an exceptional year with AS Roma, Liverpool and the Egyptian national team.

Worth mentioning that Pepsi has chosen Egyptian professional footballer, Mohamed Salah as the new brand ambassador for Pepsi-Cola in the Middle East and North Africa (MENA) region in 2016.

Recommended Read ► Pepsi and Coke become “Frenemies” to support The Egyptian National Team

We wonder if  Salah would consider Coca-Cola campaign for World Cup 2018. Specially that Coca-Cola is one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978.

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News

Sahar El Zoghby appointed as CEO of MCN Egypt

The Middle East Communications Network (MCN) announced today, the appointment of Sahar El Zoghby as CEO of MCN Egypt. MCN…

The Middle East Communications Network (MCN) announced today, the appointment of Sahar El Zoghby as CEO of MCN Egypt.

MCN is majority owned by the Interpublic Group – a leading global network of advertising and marketing agencies; and is part of the McCann Worldgroup of companies. MCN owns and operates several leading advertising, PR and media agencies in Egypt including FP7, Momentum, Weber Shandwick, Initiative and Magna.

MCN’s transformative vision is based on a unique client-centric ‘agency of the future’ model – which provides seamlessly integrated solutions for clients’ brands. It focuses on building relevant capabilities, nurturing a culture of collaboration amongst its agencies, adopting leading edge technology and developing its talent base – all geared to deliver a better product to the group’s clients. The role of the CEO of MCN Egypt becomes instrumental in turning this vision into reality.

Sahar El Zoghby to lead MCN Egypt

Sahar’s remit as CEO, Egypt, will be to elevate the levels of service and product MCN brings to the market for its clients. This includes aligning the business plans of individual MCN agencies, identifying growth opportunities, driving synergies and efficiencies, building a collaborative culture and prioritizing capability building of the current agencies and introducing new agencies to the market for specialized solutions.

Sahar, who was the Managing Director of FP7 Cairo for the last eleven years before her new position at MCN, started with the group back in 2002. She has been instrumental in the continuous evolution of FP7 via a better understanding of clients and their business needs, and a better understanding of today’s consumers in the market – delivering a better product, better people, as well as ensuring the agency’s growth, its culture and its dynamism. Over the years, she has done this through thick and thin, ups and downs and the tumult of the Arab Spring. Her inspirational leadership skills have helped in holding the agency steadfast, and achieved tremendous loyalty from both clients and staff alike.

A graduate of the American University of Cairo, she began her career 30 years ago, and has consistently been a thoroughbred advertising and marketing professional working across multiple verticals and a huge roster of blue chip clients over the years.

Ghassan Harfouche, Group CEO, MCN said “Sahar is a natural born leader, and we are excited for her being able to take on this new role at MCN. As a group, we need this position – to guide, steer, challenge and lead our agencies in Egypt towards a dynamic new horizon. Egypt is a very important market for us, and Sahar is uniquely equipped to help us be better, grow, and provide unsurpassed solutions for our clients’ brands and best connect them with today’s ever evolving consumer.

Sahar has helped establish FP7 Cairo as a leading light in the region. Her incredible passion for servicing clients, her experience, tenacity, and her thorough understanding of the market and her amazing team player attitude makes her a perfect fit for the role. She’s the right person for leading our agencies towards being the best-in-breed, integrated communications solutions provider in the Egypt market.”

Speaking of her appointment, Zoghby said “I am incredibly excited and grateful for this opportunity to be able to lead some of the most dynamic agencies in Egypt, that are under MCN. I know we have the right people, an amazing portfolio of clients, and the right culture to make MCN’s forward thinking vision for Egypt a reality. I believe that a sense of ownership and the right skills with people, partners, clients, and suppliers coupled with an understanding of the company’s business got me where I am today with FP7. Going forward, my continuous inner drive for excellence and an unbridled passion for the industry will help me stay focused, be real, and take on this challenge and opportunity with enthusiasm and a deep sense of commitment.”

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Featured Stories, Knowledge Base, MENA, Recommended Stories

What did Egyptians Google this year? Most Trending Searches of 2017

For years now, internet-giant Google has been releasing its annual “Year in Search,” which chronicles the year’s most trending topics….

For years now, internet-giant Google has been releasing its annual “Year in Search,” which chronicles the year’s most trending topics. Twelve months’ worth of topics are categorized and rated, showing exactly what the world feels or is searching for during the year.

This year’s Year in Search displays a lot of heart and self-expression worldwide.

The video shows some of the world’s biggest fears in 2017, but also show us the hope and faith that people had in times of horror and strife.

The video shows the world coming together, to become fearless, strong and helpful.

While the worldwide results have categories such as Global News, Losses (celebrity deaths), and recipes, Egypt’s list was a lighter and less serious list.

 

Egyptians Googled

Search

  1. Results of Primary Schools
  2. World Cup Draw
  3. Selsal el Dam Series (مسلسل سلسال الدم)
  4. El Keaf song by Cairokee (اغنية الكيف)
  5. Professional Academy for Teachers
  6. Egyptian Knowledge Bank
  7. Football Match Egypt Vs. Cameroon
  8. Despacito
  9. Al Ahly Club Elections

 

Events

  1. World Cup Draw
  2. Al Ahly Club Elections
  3. The Funeral of artist Shadia
  4. The new Egyptian Ration Supply card
  5. Oasis terrorist attack (حادث الواحات)
  6. Results of Draw for Hajj (نتيجة قرعة الحج السياحى)
  7. Hurricane Irma
  8. Zamalek Club Elections
  9. Warraq Island
  10. Tiran and Sanafir

 

Songs

  1. El Keaf song by Cairokee (اغنية الكيف)
  2. Despacito
  3. Elab Yalah (مهرجان العب يلا)
  4. Abd El Salam (مزمار عبد السلام)
  5. Btnadeny Tany Leeh (اغنيه بتنادينى تانى ليه)
  6. Ya Amm Ya Sayad (اغنية عم يا صياد)
  7. Dala’ El Takatk مهرجان دلع تكاتك)
  8. 3 Dakat (3 دقات)
  9. Mady El Nas (معدي الناس)
  10. Amr Diab’s new Album

 

Public Figures

  1. Mahmoud Al-Khatib
  2. Ahmed Shafiq
  3. Elissa
  4. Gamila Awad
  5. Abd El-Salam
  6. Wafaa El Kilany
  7. Mahmoud Taher
  8. Nader Ahmed
  9. Essam El-Hadary
  10. Mohamed Salah

 

Matches

  1. Egypt Vs Cameroon
  2. Al Ahly Vs Al Tarji
  3. Egypt Vs Ghana
  4. Egypt Vs Mali
  5. Egypt Vs Burkina Faso
  6. Egypt Vs. Uganda
  7. Egypt Vs Tunisia
  8. Al Ahly Vs Al Wadad Morocco
  9. Egypt Vs Morocco
  10. Al Ahly Vs Étoile Sportive du Sahel

 

TV Shows

  1. Selsal el Dam Series (مسلسل سلسال الدم)
  2. Kafr Dalah (كفر دلهاب)
  3. Ramez Ta7t el Ard (رامز تحت الارض)
  4. Kalapsh (مسلسل كلبش)
  5. Adly Allam (عفاريت عدلي علام)
  6. El Ostora (مسلسل الاسطورة)
  7. Shakshak Sho (شكشك شو)
  8. Heba Regl Al-8orab (هبة رجل الغراب)
  9. Lam3y Al-2ot (لمعي القط)
  10. Hany Haz El-Gabal (هاني هز الجبل)
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