• 500-500-inspires-celebrities-to-take-up-the-cause

    How 500 500 Ramadan campaign inspired celebrities to take up the cause?

    New National Cancer Institute, 500 500, aims towards easing the pain and difficulty of children with cancer in their newest ad, and inspires celebrities to join in without invitation. In Egypt alone, there are 110 new cases of Lung Cancer in every 1000 people, 49 new cases of Breast...
  • Think-Marketing-Article-2017-Internet-shows-world-how-to-make-a-QualitySelfie

    Internet shows world how to make a #QualitySelfie

    Mobile manufacturers work towards the goal through innovation, technological breakthroughs, mobile phone additions, applications and more. Selfie lovers, beauty gurus and models have been hounding us with tips and tricks such as angling the phone or taking it from a high perspective. In the end, most of us still...
  • Who is behind Mohamed El-Neny Advert for Etisalat Ramadan Campaign

    Who is behind Mohamed El-Neny Advert for Etisalat Ramadan Campaign

    Etisalat launched “Imagine Tomorrow” campaign on the first night of Ramadan staring Asla Nasry. Though this commercial  does not include any celebrities, it portrays a very exclusive lifestyle that once again backfired on social media platforms. Followed by Mohamed El-Neny Advert featuring the Egyptian Arsenal footballer Mohamed El Neny’s...
  • Who is behind Vodafone Ramadan-2016-Advert

    Who is behind Vodafone Ramadan 2016 “The Big Family”

    Vodafone Ramadan 2016 commercial features many Egyptian famous actors and singers. Among them are Ahmed El Sakka, Sherif Monier, Menna Shalaby, Hakim, Dorra, Ashraf Abdelbaky, Samir Ghanem, Mahmoud El Esseily, Sherine Abdel Wahab and surprising appearance of Laila Elwy and Esaad Younis. Also Read: Vodafone’s “Big Family” just hit a new Ramadan...
  • Who is behind 3ala rasy “I am my veil” campaign

    Who is behind 3ala rasy “I am my veil” campaign

    90% of Egyptian women are veiled. The veil is solemn and important, because of religion. It is also a key part of their identity as women and as individuals. But, despite being a majority, they are treated as a minority, living lives that are laced with inhibitions and insecurities...
  • Who is behind Opel The Essence Of Luxury Egypt Campaign

    Who is behind Opel The Essence Of Luxury Campaign

    Client: Al Mansour Automotive Brand: Opel Agency: FP7/CAI Executive Creative Director: Ahmed Hafez Creative Director: Marwan Younis Senior Copywriter: Abdulrahman Abouzied Art Director: Islam Zayed Head of Production: Heba Radwan TV Producer: Ashraf Hosafy TV Producer: Inas Nagy Post Production Supervisor: Mahmoud Enayet Group Account Director: Hisham Nagi Account...