• Think-Marketing-Egypt-launches-tourism-campaign-with-AS-Roma-football-club

    Egypt launches tourism campaign with AS Roma

    Egypt launched a campaign with the Italian football team AS Roma with the aim to lure Italian tourists to the country. The agreement has been signed between the Italian club AS Roma and an Egyptian tourism office in Italy. The move by the Egyptian tourism ministry comes one day after it...
  • More than you can dream of; Senova to youth campaign

    The automobile manufacturer, Senova, is at it again with a continuation of its August campaign. The Asian company has recently released 6 videos to help inspire the youth of today to keep going forward for their dreams and aspirations. With a tough economy, tough cultural restrictions and pressure, the...
  • FIFA 18 creates ‘El Tornado’ TV commercial featuring Cristiano Ronaldo

    To mark the worldwide launch of FIFA 18 on September 29th, Adam & Eve DDB and EA SPORTS have developed a new and innovative skill move that is unique to the game. ‘El Tornado’, starring Cristiano Ronaldo is set to permeate the culture of football, video games, and sport....
  • Mohamed Adel Emam Orange launches 4G services

    10x faster than whatever you have; Orange launches 4G services

    Amidst dozens of billboards popping up across the city, Orange has finally announced the launching of its 4G services. Orange was the second mobile operator, behind Telecom Egypt, to receive its 4G license, with Etisalat and Vodafone racing behind. Although the telecommunications company bought its license last year, it...
  • Think-Marketing-Cairo-Reimagined-Campaign

    Changing up Cairo? The mysterious Cairo Reimagined Campaign

    Mysterious, ambiguous and vague billboards have been popping up around Cairo with the words “Cairo Reimagined” and nothing else. If those billboards weren’t enough to get you interested, now a Facebook page has popped up with the same title. This Cairo Reimagined initiative seems to simply want to raise...
  • Orange Egypt world cup ad

    Egypt’s Consumer Protection Agency bans Orange Egypt dark humor advert

    It has been over 2 decades since our National Team’s appearance in the World Cup, and people are getting tired of the wait. We have always had a deep-rooted love for our national football teams and our love for football has led us down some crazy paths. As all creatives...
  • Think-Marketing-egypt-2018-world-cup-qualifier-campaigns

    2018 World Cup Qualifier Campaigns: 3 Winners and Zero Losers!

    The Pharaohs of Egypt has the African continent’s best football talent pool when it comes to national teams. In 1934, Egypt became the first African team to play in the World Cup finals, since then, Egypt has qualified for the finals on one occasion in Italy 1990. In case...
  • Senova & Hisham Abbas sing to aspiring youth

    Brands have used music as part of marketing campaigns for a long time. Music’s ability to create or bring out emotions, and create meaningful and personal connections with consumers, has been something marketers have continued to try and exploit. Egyptian brands in particular love music as a marketing tactic....
  • Cairokee Vodafone IN newest campaign 2017

    Cairokee knows what they’re not, do you? Vodafone IN’s newest campaign

    Vodafone’s IN has been known to definitely be the telecommunications giant’s most youthful side. Which makes sense since that is who they are aiming for. The network, launched in 2015, focuses on youth keeping in touch. Apparently they don’t just mean keeping in touch with friends, but with who...
  • Challenging Socioeconomic Status: “Mahgoub Shabab” makes it simple!

    Mahgoub group launches its youth program, Mahgoub Shabab; a program that is proposing a solution to help Egyptian youth through the economic frustrations of today, to improve their tomorrows. Why make things complicated? Their newest ad, launching its Mahgoub Shabab program, asks. Make it easier from the start, it...
  • The-Rock-X-Siri-Dominate-the-Day

    The Rock and Siri go crazy; The Rock dominates the day with Siri

    Dwayne “the Rock” Johnson is a powerhouse. A literal powerhouse made of steel muscle and will power, with a dash of funny. He has so much spirit that he can practically do anything he puts his head to, which is exactly what he does in this funny, witty and...
  • Hazem Emam goes red with Vodafone

    Football legend Hazem Emam, the creative playmaker who spent most of his career as an attacking midfielder for Zamalek SC. As, probably, the biggest telecommunications provider in the country, Vodafone’s power (and budget) is virtually unlimited. Also Read ➤ How Vodafone Egypt dominates (#1 theme) in brand storytelling On the...
  • New-Think-Marketing-review-Ramadan-Ads-2017-advertising-trends-Reading-between-the-lines

    Reading between the lines of Ramadan 2017 advertising trends

    Ramadan has ended, and most of the country has moved back to the normal groove of things. Think Marketing is taking a look back at the past month’s online advertising campaigns, to keep marketers on their toes for next year’s Ramadan Superbowl.   Running with the numbers Winning the...
  • Think-Marketing-Article-Mandolin-ramadan-2017-campaign

    Mandolin strikes again!

    As a chocolate that many of us remember from our childhoods, Mandolin made a smooth comeback to the market using the slogan of “mix sense,” a play on the words “makes sense.” Throwback > Mandolin is Back to The Egyptian Market, Makes Sense? Some responded in a negative way mocking...
  • Think-Marketing-Article-ramadan-Harvest-rediscovers-one-ingredient-that-we-take-for-Granted

    Harvest rediscovers one ingredient that we take for granted

    When you think about exciting ads, you don’t necessarily think tomato paste. However, this new campaign for Harvest by FP7/CAI really shook things up. By telling a different side of the story, the riveting concept and immaculate art direction, this new campaign was able to give Harvest tomato paste...