CAMPAIGNS

Brands have used music as part of marketing campaigns for a long time. Music’s ability to create or bring out emotions, and create meaningful and personal connections with consumers, has been something marketers have continued to try and exploit. Egyptian brands in particular love music as a marketing tactic....

Vodafone’s IN has been known to definitely be the telecommunications giant’s most youthful side. Which makes sense since that is who they are aiming for. The network, launched in 2015, focuses on youth keeping in touch. Apparently they don’t just mean keeping in touch with friends, but with who...

Mahgoub group launches its youth program, Mahgoub Shabab; a program that is proposing a solution to help Egyptian youth through the economic frustrations of today, to improve their tomorrows. Why make things complicated? Their newest ad, launching its Mahgoub Shabab program, asks. Make it easier from the start, it...

Dwayne “the Rock” Johnson is a powerhouse. A literal powerhouse made of steel muscle and will power, with a dash of funny. He has so much spirit that he can practically do anything he puts his head to, which is exactly what he does in this funny, witty and...

Football legend Hazem Emam, the creative playmaker who spent most of his career as an attacking midfielder for Zamalek SC. As, probably, the biggest telecommunications provider in the country, Vodafone’s power (and budget) is virtually unlimited. Also Read ➤ How Vodafone Egypt dominates (#1 theme) in brand storytelling On the...

Ramadan has ended, and most of the country has moved back to the normal groove of things. Think Marketing is taking a look back at the past month’s online advertising campaigns, to keep marketers on their toes for next year’s Ramadan Superbowl.   Running with the numbers Winning the...

As a chocolate that many of us remember from our childhoods, Mandolin made a smooth comeback to the market using the slogan of “mix sense,” a play on the words “makes sense.” Throwback > Mandolin is Back to The Egyptian Market, Makes Sense? Some responded in a negative way mocking...

When you think about exciting ads, you don’t necessarily think tomato paste. However, this new campaign for Harvest by FP7/CAI really shook things up. By telling a different side of the story, the riveting concept and immaculate art direction, this new campaign was able to give Harvest tomato paste...

The common view for Axe, the popular deodorant and men’s care company, and its advertisements is that Axe has always catered to the male stereotypes and sexualization of the product and brand. For many years, the company’s adverts for its deodorants have always contained sexy women and how Axe...

The beverage giant Pepsi has been getting a lot of bad comments and blows lately. The famous soda beverage manufacturer has been around since the 1900s, and has been through its own share of bad publicity and horrible advertising. The one thing Pepsi has always been able to understand...

The Egyptian Anti-Addiction Treatment Fund releases moving story of a mother and son as he battles addiction for International Mother’s Day. In Egypt we treated mum in March for Mother’s Day but it’s also celebrated in May across the globe too. Separating itself from the usual bright sun-filled “happy days”...

Careem drops a beautiful video on the silent language of Egypt’s streets. Accompanying Careem’s billboards, comes a brilliant piece of cinematography in the form of Careem’s newest video. Showing off many confusing names of streets and corners of Cairo’s roads and infrastructure, the video discusses how the road has its...

Few weeks before Ramadan comes “Howa da el Geded,” another fun set of ads by Sprite Egypt targeting mainly millennials and aiming at changing cultural perceptions and stereotypes by twisting the famous Egyptian proverbs and make it more fun, optimistic and challenging. Following Sprite’s “Ana Keda” previous campaign, “Howa da el...

Staring Fifi Abdo and following the British talent show television format “Got Talent”, Vodafone Egypt announced its latest mega campaign “Recharge and Vote – اشحن وصوت”.  The campaign idea based on crowd-sourcing the voting process to give the power to Vodafone Egypt customers to choose one card to become the winner!...

The most stellar Egyptian attribute is humor, Egyptians can make fun of almost anything, this is how they keep on going, facing and overcoming any obstacle on their way. This is why the Egyptian adverts is significantly more humorous than any other advertising campaign across MENA region. Twinkies Egypt...