• Think-Marketing-Article-Mandolin-ramadan-2017-campaign

    Mandolin strikes again!

    As a chocolate that many of us remember from our childhoods, Mandolin made a smooth comeback to the market using the slogan of “mix sense,” a play on the words “makes sense.” Throwback > Mandolin is Back to The Egyptian Market, Makes Sense? Some responded in a negative way mocking...
  • Think-Marketing-Article-ramadan-Harvest-rediscovers-one-ingredient-that-we-take-for-Granted

    Harvest rediscovers one ingredient that we take for granted

    When you think about exciting ads, you don’t necessarily think tomato paste. However, this new campaign for Harvest by FP7/CAI really shook things up. By telling a different side of the story, the riveting concept and immaculate art direction, this new campaign was able to give Harvest tomato paste...
  • Think-Marketing-Article-2017-Axe-asks-the-questions-young-men-are-afraid-to-ask

    Axe asks the questions young men are afraid to ask

    The common view for Axe, the popular deodorant and men’s care company, and its advertisements is that Axe has always catered to the male stereotypes and sexualization of the product and brand. For many years, the company’s adverts for its deodorants have always contained sexy women and how Axe...
  • Think-Marketing-Article-Hand-in-Hand,-We-Can;-Pepsi-hopes-to-do-better-with-Saudi-Arabian-athletes

    Hand in Hand, We Can; Pepsi hopes to do better with Saudi Arabian athletes

    The beverage giant Pepsi has been getting a lot of bad comments and blows lately. The famous soda beverage manufacturer has been around since the 1900s, and has been through its own share of bad publicity and horrible advertising. The one thing Pepsi has always been able to understand...
  • Think-Marketing-Article-2017-6-Insightful-Key-Lessons-by-The-Aspiring-Mohamed-Salah

    Mohamed Salah leads “You are stronger than drugs” campaign

    The Egyptian Anti-Addiction Treatment Fund releases moving story of a mother and son as he battles addiction for International Mother’s Day. In Egypt we treated mum in March for Mother’s Day but it’s also celebrated in May across the globe too. Separating itself from the usual bright sun-filled “happy days”...
  • Think-Marketing-Article-2017-Careem-cinematography-honors-Egypts-very-own-street-language

    Careem’s cinematography honors Egypt’s very own street language

    Careem drops a beautiful video on the silent language of Egypt’s streets. Accompanying Careem’s billboards, comes a brilliant piece of cinematography in the form of Careem’s newest video. Showing off many confusing names of streets and corners of Cairo’s roads and infrastructure, the video discusses how the road has its...
  • Think-Marketing-Article-Sprite-Egypt-campaign-challenges-famous-Egyptian-proverbs

    Sprite Egypt campaign challenges famous Egyptian proverbs

    Few weeks before Ramadan comes “Howa da el Geded,” another fun set of ads by Sprite Egypt targeting mainly millennials and aiming at changing cultural perceptions and stereotypes by twisting the famous Egyptian proverbs and make it more fun, optimistic and challenging. Following Sprite’s “Ana Keda” previous campaign, “Howa da el...
  • Think Marketing Vodafone Got Talents

    Vodafone Got Talents!

    Staring Fifi Abdo and following the British talent show television format “Got Talent”, Vodafone Egypt announced its latest mega campaign “Recharge and Vote – اشحن وصوت”.  The campaign idea based on crowd-sourcing the voting process to give the power to Vodafone Egypt customers to choose one card to become the winner!...
  • Think-Marketing-Twinkies-Egypt-has-a-white-heart-but-Donald-Trump-doesn’t

    Twinkies Egypt has a white heart but Donald Trump doesn’t?

    The most stellar Egyptian attribute is humor, Egyptians can make fun of almost anything, this is how they keep on going, facing and overcoming any obstacle on their way. This is why the Egyptian adverts is significantly more humorous than any other advertising campaign across MENA region. Twinkies Egypt...
  • Think-Marketing-Vodafone-and-Pepsi-taking-us-back-to-2002-featuring-Moustafa-Amar

    Vodafone and Pepsi take us back to 2002 featuring Moustafa Amar

    Establishing a strong relationship between Pepsi and Vodafone’s services is not a new move. Both brands have been cooperating for mutual benefits as well as, better customer’s offers since 2010. PepsiCo has joined forces with Vodafone Egypt and Vodafone Qatar many times before in 2011, 2012 and 2014 to...
  • Think-Marketing-How-Vodafone-Egypt-dominate-#1-theme-in-brand-storytelling

    How Vodafone Egypt dominates (#1 theme) in brand storytelling

    Brands have to come up with a meaningful concept, and execute it in a way that is relevant to its audience. This is what differentiate a valuable brand than any other, because at times when all brands are bombarding the audience with the same message, this is the only...
  • Think-Marketing-Juhayna-Dairy-mother's-day-advert-is-embarrassing-memory-yet-extremely-emotional

    Juhayna Dairy mother’s day advert is embarrassing memory yet extremely emotional

    Emotional marketing when implemented right transcends the brand to new heights. One of the most effective emotional marketing is when a brand provokes a happy, pleasurable feeling in its target audience, by elating the consumer’s mood. It subliminally strengthen brand recall, value and consumer’s loyalty. Nostalgia marketing is a...
  • Too-much-Dorra-too-little-relevance-in-Juhayna-Pure-advert

    Juhayna Pure advert: Too much Dorra, too little brand relevance!

    According to a study published in Harvard Business Review about why our brains love storytelling, it shows that a neurochemical called oxytocin is a key “it’s safe to approach others” signal in the brain. Oxytocin – the connection hormone- is produced when we are trusted or shown a kindness,...
  • Think-Marketing-General-Egypt-presents-easy-steps-to-a-Happy-Marriage-by-Hesham-Mansour

    General Egypt presents easy steps to a Happy Marriage by Hesham Mansour

    Egyptian marketers are gradually but surely breaking their industries advertising mold. We are noticing more brands are shedding their old skin and delivering fresh perspective, raising the bar to meet consumer’s expectations. Also Watch ▶ Clorox Egypt breaks the advertising mold in latest campaign General Egypt is a brand under...
  • Think-Marketing-Etisalat-Misr-advert-featuring-Esam-El-Hadary,-All-English-all-the-time

    Etisalat Misr advert featuring Essam El Hadary, All English all the time!

    Essam El Hadary or as Egyptians call him El Sad El-3ali (The High Dam) is regarded as one of the best African goalkeepers of all time. Egypt’s legendary goalkeeper keeps going, chasing his dreams, no matter what, aims to become oldest World Cup player in history. Essam El Hadary AKA “The...