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People To People: Egypt’s Tourism Campaign Beyond The Pharaohs’ Landmarks
Last week, the Ministry of Tourism of Egypt and international travel brand…
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AFCON 2019 Campaigns: The good, the lame and the black horse
And with Egypt’s first goal and win in the net, AFCON has…
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Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON 2019
Everybody’s favorite Pharaoh player is back at it on the advertising stage…
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7UP Steals the show from Pepsi this Ramadan, but where is Fido Dido?!
Marketers usually see Ramadan for the beverage industry within the scope of…
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Instagram’s 1st ever Ramadan Campagin: #MonthOfGood Case Study
Ramadan is ending, brands have stopped promoting and people are excited to…
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Orange Plays The Long Game This Ramadan and Brings It With CSR Campaign
Ramadan telecom ads have become synonymous with giant budgets and bigger stars.…
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Skyline Misleads Consumers with Guinness World Record Attempt [NOT Win]
After last year’s controversial ad, where many heated commenters rampaged the internet…
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Why Etisalat’s Ahmed Hemly Campaign Won Silver and Bronze at Dubai LYNX 2019?
Dubai Lynx is one of the region’s most respected creative festival and…
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Everything I have is because of you, Babyshop Mother’s Day Campaign
Within the various cultures of MENA, one of the things that stays…
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INERTIA is now using the power of sports to grow the brand and business
Sports sponsorship is booming; never before has witnessed Egyptian brands investments been put…
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El Clásicos are Ruff! Pet Rescue serves up El Clásico Dogs to lessen the tension and dispel stereotypes
The fierce rivalry of Real Madrid and Barcelona, dubbed El Clásico, is…
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Ali Rabee goes crazy for Orange’s new GO package
It’s the end of the first month of the year but telecom…
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