• Managing & protecting brand reputation in the Middle East, are you doing it right

    Protecting brand reputation in the MENA, are you doing it right?

    As marketers, we always strive to communicate with consumers in different ways, specifically, in ways that they prefer. In fact, marketing today is becoming increasingly consumer-driven and with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell. But that usually...
  • keeping the business alive at the pool

    Networking on Vacation; keeping the business alive at the pool

    Another Eid vacation is upon us, and most of us are planning for a getaway at Sahel, Sharm or even just at nearby Sokhna. Dreams of sitting by the pool or beach, sipping on a nice glass of something cold, and melting into your seat can be amazing, but...
  • 3 steps for traditional PR to make use of Digital Media

    It’s been years since the internet was invented, and years since internet giants such as Google and Facebook have taken the world by storm. And yet, when almost all industries have embraced the online world in one way or the other, one continues to stay stubborn. Public Relations. For...
  • Jack Nickolson thinks you are corrupt

    Jack Nickolson thinks you are corrupt! What do you say now?

    In one of his movies, Jack Nickolson, or the character he plays wholeheartedly admits that to do business in Egypt he had to “bribe an Egyptian”. In Egypt’s defense, the sentence referred to the Middle East at large. The question is, for a high-profile movie played by a veteran...
  • Helping women break through with Unilever and Misr El Kheir

    Women across the world have continued to face the same problem throughout the generations. With certain traditions still remaining strong in today’s world, women are still finding it difficult to be able to work and keep up with household chores With current economic difficulties, there is a strong need...
  • Giant Rubber Duck takes over Egypt Nile and Great Pyramids

    Godzilla? No, Giant Rubber Duck takes over Egypt’s Nile

    To bring a smile to people’s faces during difficult times, Cairo is about to be visited by a gigantic and slightly scary yellow Rubber Duck. Moving slowly through the river Nile, this very large and intimidating work of art can be seen along the river. A popular staple in...
  • Providing a standard of living; working together to better shelter Egyptians

    Sutra: Misr El Kheir and El Waleed Philanthropies providing a standard of living

    Finding affordable housing with a basic standard of living is a difficult task for many Egyptians, especially in Upper Egypt. Many live in shacks or basic homes made of mud bricks and other materials found in streets. Egyptian statistics from last year state that 38.6% of inhabited areas across...
  • Egypt’s Great Pyramids Turned Purple to support the Int. IBD Day

    Janssen Pharmaceuticals, Johnson & Johnson’s medical pharmaceuticals branch, celebrated the International Day of “Inflammatory Bowel Diseases” by lighting the Pyramids and the Sphinx purple to join the movement and celebrations worldwide made to raise awareness about the growing disease. The celebration of the International Day is performed by lighting...
  • MNHD-opens-the-door-to-meet-the-board-to-share-ideas-and-future-plans

    MNHD opens the door to meet the board to share ideas and future plans

    Madinet Nasr for Housing and Development’s (MNHD) is one of the leading real estate companies in Egypt, since its inception in 1959, it has earned a stellar reputation. Developing many of Nasr city’s biggest and most remarkable establishments like the Cairo Stadium in 1960, Al Azhar new campus in...
  • Think-Marketing-Nestlé-Egypt-launches-#LeadingTogether-campaign-to-recognize-the-role-of-women-in-leading-high-performance-organizations

    Nestlé Egypt launches #LeadingTogether campaign

    Celebrating International Women’s Day and Egyptian Women’s Day, Nestlé Egypt launched ‘#LeadingTogether campaign to celebrate inspirational Egyptian women both within and beyond the company, and to highlight the major role women play in successful organizations. The campaign comes in line with President Abdel Fattah El-Sisi’s announcement that 2017 will...
  • Think-Marketing-Article-Publicist-Inc.-partners-with-Sony-Mobile-to-provide-public-relations-support

    Publicist Inc. partners with Sony Mobile to provide public relations support

    Sony Mobile Communications announced its partnership with Publicist Inc., which will be responsible for the company’s communications consultancy in the country. Publicist Inc. is now working closely with Sony Mobile to promote the company’s portfolio, including the new Xperia XZ premium that has received international recognition. Sony Mobile Communications...
  • Vodafone Empowers, supports and gives the Power back to Women

    Vodafone Power to Women!

    Do you make sure that your brand’s core values are integrated in your marketing strategy? How frequent do you convey what your brand stands for? Vodafone Group and Vodafone Egypt convey in its marketing strategy and programs what it believes. Therefore, Vodafone customers and employees respect and are loyal...
  • Why-Communications-Capacity-Building-should-be-on-your-To-Do-List-in-2017

    Why Communications Capacity Building should be on your To-Do List in 2017?

    Around the first week of January, and in my annual ‘happy new year’ row-call to friends and family, I asked what some of my friends think 2017 is going to be like. Mind you, those “friends” that I approached advise presidents and heads of states for a living; so...
  • 2017-Year-of-Crisis-Communication

    2017 Year of Crisis Communication?

    Let’s Talk, a specialized and high-profile communication forum announced today the agenda of its upcoming event under the title “Crisis Communication: Riding out the Storm – Trends, Challenges & Best Practices” that takes place on 8-9 March at the Address Hotel Dubai Mall. Covering all the key pillars that...
  • Traditional PR and Digital PR becomes closer friends

    Traditional PR and Digital PR become closer friends

    Before talking about the PR trends in 2017, I would like to focus on “If size matters, the elephant would be the king of the jungle”. So it is not a matter of the communication firm size or long period of establishment. The Public Relations is a mix of...