• Helping women break through with Unilever and Misr El Kheir

    Women across the world have continued to face the same problem throughout the generations. With certain traditions still remaining strong in today’s world, women are still finding it difficult to be able to work and keep up with household chores With current economic difficulties, there is a strong need...
  • Giant Rubber Duck takes over Egypt Nile and Great Pyramids

    Godzilla? No, Giant Rubber Duck takes over Egypt’s Nile

    To bring a smile to people’s faces during difficult times, Cairo is about to be visited by a gigantic and slightly scary yellow Rubber Duck. Moving slowly through the river Nile, this very large and intimidating work of art can be seen along the river. A popular staple in...
  • Providing a standard of living; working together to better shelter Egyptians

    Sutra: Misr El Kheir and El Waleed Philanthropies providing a standard of living

    Finding affordable housing with a basic standard of living is a difficult task for many Egyptians, especially in Upper Egypt. Many live in shacks or basic homes made of mud bricks and other materials found in streets. Egyptian statistics from last year state that 38.6% of inhabited areas across...
  • Egypt’s Great Pyramids Turned Purple to support the Int. IBD Day

    Janssen Pharmaceuticals, Johnson & Johnson’s medical pharmaceuticals branch, celebrated the International Day of “Inflammatory Bowel Diseases” by lighting the Pyramids and the Sphinx purple to join the movement and celebrations worldwide made to raise awareness about the growing disease. The celebration of the International Day is performed by lighting...
  • MNHD-opens-the-door-to-meet-the-board-to-share-ideas-and-future-plans

    MNHD opens the door to meet the board to share ideas and future plans

    Madinet Nasr for Housing and Development’s (MNHD) is one of the leading real estate companies in Egypt, since its inception in 1959, it has earned a stellar reputation. Developing many of Nasr city’s biggest and most remarkable establishments like the Cairo Stadium in 1960, Al Azhar new campus in...
  • Think-Marketing-Nestlé-Egypt-launches-#LeadingTogether-campaign-to-recognize-the-role-of-women-in-leading-high-performance-organizations

    Nestlé Egypt launches #LeadingTogether campaign

    Celebrating International Women’s Day and Egyptian Women’s Day, Nestlé Egypt launched ‘#LeadingTogether campaign to celebrate inspirational Egyptian women both within and beyond the company, and to highlight the major role women play in successful organizations. The campaign comes in line with President Abdel Fattah El-Sisi’s announcement that 2017 will...
  • Think-Marketing-Article-Publicist-Inc.-partners-with-Sony-Mobile-to-provide-public-relations-support

    Publicist Inc. partners with Sony Mobile to provide public relations support

    Sony Mobile Communications announced its partnership with Publicist Inc., which will be responsible for the company’s communications consultancy in the country. Publicist Inc. is now working closely with Sony Mobile to promote the company’s portfolio, including the new Xperia XZ premium that has received international recognition. Sony Mobile Communications...
  • Vodafone Empowers, supports and gives the Power back to Women

    Vodafone Power to Women!

    Do you make sure that your brand’s core values are integrated in your marketing strategy? How frequent do you convey what your brand stands for? Vodafone Group and Vodafone Egypt convey in its marketing strategy and programs what it believes. Therefore, Vodafone customers and employees respect and are loyal...
  • Why-Communications-Capacity-Building-should-be-on-your-To-Do-List-in-2017

    Why Communications Capacity Building should be on your To-Do List in 2017?

    Around the first week of January, and in my annual ‘happy new year’ row-call to friends and family, I asked what some of my friends think 2017 is going to be like. Mind you, those “friends” that I approached advise presidents and heads of states for a living; so...
  • 2017-Year-of-Crisis-Communication

    2017 Year of Crisis Communication?

    Let’s Talk, a specialized and high-profile communication forum announced today the agenda of its upcoming event under the title “Crisis Communication: Riding out the Storm – Trends, Challenges & Best Practices” that takes place on 8-9 March at the Address Hotel Dubai Mall. Covering all the key pillars that...
  • Traditional PR and Digital PR becomes closer friends

    Traditional PR and Digital PR become closer friends

    Before talking about the PR trends in 2017, I would like to focus on “If size matters, the elephant would be the king of the jungle”. So it is not a matter of the communication firm size or long period of establishment. The Public Relations is a mix of...
  • Think-Marketing-Article-2017-PR-trends-according-to-Mai-Abaza,-CEO-of-Publicist-Inc

    2017 PR trends according to Mai Abaza, CEO of Publicist Inc

    Mai Abaza is the co-founder and Managing Partner of Publicist Inc, a public relations consulting agency based in Cairo, Egypt. Publicist Inc provide strategic communications advice to clients across diverse industries and deliver corporate communications, media relations, event management and social media services. 2017 PR trends according to Mai...
  • think-marketing-article-cc-plus-wins-chartered-institute-of-public-relations-first-international-corporate-affiliate

    CC Plus wins Chartered Institute of Public Relations First International Corporate Affiliate

    Cairo-based communications firm, CC Plus has become the first international agency to join the Chartered Institute of Public Relations’ (CIPR) Corporate Affiliate scheme. Founded by Lamia Kamel MCIPR as a boutique agency in 2005, CC Plus has evolved into one of Egypt’s leading consulting firms. The organisation has earned...
  • think-marketing-article-10-reasons-why-you-should-not-attend-narrative-pr-summit

    10 Reasons why you should NOT attend Narrative PR Summit!

    The Narrative PR Summit is the first conference of its kind to take place in Egypt; a conference created by Egyptians for Egyptians, with real case studies and an in-depth understanding of the market provided by the industries key experts and opinion leaders. The first in a series of...
  • Think-marketing-Unprecedented attentionl to Egypt's first NarrativePR Summit-end of September

    Unprecedented attention to Egypt’s first Narrative PR Summit-end of September

    CC Plus, the multi-disciplinary communications consulting  firm, is planning to hold the first “Narrative PR Summit” in Egypt on September 28th 2016. CC Plus Managing Director and cofounder, Lamia Kamel stressed that “local and international players are vying for space and a voice in Egypt. More than ever before...