• African Cristal Festival 2015: Introducing the Egyptian Winners

    In a region undergoing such tremendous changes and where brands are becoming an essential part of the African identity, the African Cristal Festival stands as the first “Summit for Media & Communications” dedicated to the African continent. This event basically aim to bring together the entire media & communication...
  • Kellogg’s acquires Egyptian Mass Food Group for $50m

    Kellogg’s acquires Egypt's Leading cereal producer Mass Food Group for $50M

    The US-based cereal and snack-food giant Kellogg Company announced Monday that it has acquired Egyptian cereal company Mass Food Group for US$50 million. “As the number one cereal company in Egypt, Mass Food Group is an excellent strategic fit for Kellogg,” said Chris Hood, President, Kellogg Europe. “The combination...
  • The 1st ‪Pharmaceutical ‪Multichannel‬ Brands Engagement Conference in ‪Egypt‬ to be held next October

    that information is available 24/7 through web-based tools, so physicians can now find clear and interesting product information whenever they have time during their busy schedules. They can also choose to select to read only the content that is most pertinent and interesting to them. The 1st ‪Pharmaceutical ‪Multichannel Brands Engagement Conference...
  • Think-Marketing-header-dubizzle-is-now-OLX

    dubizzle is now OLX

    This week, dubizzle rebranded its platforms (desktop, mobile and app) to OLX. A new app called “OLX Arabia” is now available to download. At the same time, the web domain has changed to olx.com.eg and all traffic generated towards dubizzle.com is now directed to olx.com.om instead. Abdallah Touqan, Senior...
  • Top 10 Most Influential Brands on LinkedIn 2015

    Last year LinkedIn launched the Content Marketing Score and in turn identified the top 10 most influential global brands on LinkedIn. From Forbes, to the World Economic Forum to Mashable, all of these rose to the top when it came to content marketing efforts on LinkedIn. As marketing professionals,...
  • Dubizzle is now global - by becoming an OLX company

    Dubizzle is now global – by becoming an OLX company

    Over the past decade dubizzle has built the most recognized and popular online brand in the Middle East. Last week (On June 28th 2015) dubizzle platforms (website and mobile app) started carrying a new message on the product that states ‘dubizzle is an OLX company’, the message appears underneath...
  • Coca-Cola Ramadan 2015 Digital overtakes offline media

    Coca Cola Ramadan 2015: Digital overtakes offline media

    In a pre-announcement for the long awaited Coca-Cola Ramadan 2015 campaign, The soft drinks giant made big surprise by announcing that Ramadan campaign will be promoted on Social Media without airing on TV. If we took a deeper look on the decision you will love how Coke reacts to...
  • Google Launches ‘My Ramadan Companion’ to provide assistance around the clock during the month of Ramadan

      Google announced today the launch of ‘My Ramadan Companion’ (google.com/ramadan), a digital hub that integrates Google’s best technology like YouTube, Play, Maps and Search. The hub will offer customized local information throughout the month of Ramadan with features that include sunset time in a given country, popular shows...
  • Nafham Launches Ramadan Campaign

    Nafham Launches Ramadan Campaign

    Nafham is a free K-12 online education platform, we provide 5-15 min. video lessons covering Egyptian, Saudi, Algerian and Syrian curricula, Nafham is free and dedicated to all students from primary to secondary stage. This Ramadan, Nafham will launch Arabic Calligraphy courses to be teached by Haitham EL Masry with various...
  • WPP Consortium wins New Suez Canal’s inauguration ceremony Campaign on August 6

    WPP Consortium wins New Suez Canal’s inauguration ceremony Campaign on August 6

    The UK’s WPP Company for advertising and public relations will organize the New Suez Canal inauguration ceremony scheduled for 6 August, Chairman of the Suez Canal Authority Mohab Mamish announced in a press conference Saturday. A joined alliance of seven multinational companies headed by WPP and includes Ogilvy and...
  • Twitter CEO Dick Costolo to step down, and co-founder Jack Dorsey is coming back !

    Dick Costolo is stepping down as Twitter Inc.’s chief executive after five years, as Wall Street began losing faith in him and the social-media company’s future growth. In a press release, Twitter said it would form a search committee led by board member Peter Currie, plus Peter Fenton and...
  • Jumia announces Mobile Week Megathon with Huawei, Archos, Infinix, xTouch, Wiko, Lenovo & Samsung

    Jumia announces Mobile Week Megathon with Huawei, Archos, Infinix, xTouch, Wiko, Lenovo & Samsung

    Jumia Egypt is collaborating with major mobile handset brands for the biggest online sale event in the country from May 31st to June 6th. Jumia Mobile Week will offer unprecedented discounts on Thousands of mobile phones every day during that period, giving Egyptian consumers unique opportunities to access the...
  • Egypt’s Consumer Confidence Remains Stable

    Egypt’s Consumer Confidence Remains Stable

    Nielsen, a leading global provider of information and insights, recently released the global report on Consumer Confidence Index for the first quarter of 2015. Egypt’s Consumer Confidence stayed consistent at the score of 90. This comes after a nine point increase in the last half of the year 2014....
  • Creative Industry 2015

    Creative Industry is the first and only hub for the creative ecosystem devoted to Egypt’s creatives and their work in the fields of design, advertising, marketing, branding, fashion, and film. Our launch event in June 2014 featured top marketing and branding executives from companies that include Vodafone, Google, Dubizzle,...
  • LinkedIn to Acquire Lynda.com for $1.5 Billion

    LinkedIn to Acquire Lynda.com for $1.5 Billion

    LinkedIn Corp. agreed to acquire online career-skills educator lynda.com in a cash-and-stock deal valued at about $1.5 billion, representing the professional social network’s largest deal ever. The transaction is valued at approximately $1.5 billion, subject to adjustment, in a combination of approximately 52 percent cash and approximately 48 percent...