• JWT Acquires Majority Stake in Regional Digital Marketing Agency Cleartag

    JWT Acquires Majority Stake in Regional Digital Marketing Agency [Cleartag]

    WPP announced today that its wholly owned operating company J. Walter Thompson, the world’s best-known marketing communications brand, agrees to acquire a majority stake in Cleartag, a leading regional full-service digital marketing agency. The digital agency will continue to trade as Cleartag. The deal strengthens J. Walter Thompson’s digital...
  • Vodafone Summon The Red Genie Again

    Vodafone Summon The Red Genie Again!

    The Arabic myth states that a Genie imprisoned within a bottle or oil lamp is capable of granting wishes when summoned. The traditional story explaining some natural or social phenomenon, and typically involving supernatural beings or events. Throwback: One Tiny Mistake…One Red Giant Comeback Vodafone summon the Genie again to introduce the...
  • Uber partnership with Bey2ollak easier Egypt streets navigation

    Uber announce first major API integration in Egypt with Bey2ollak.com

    Transportation network company, Uber announced about harnessing the power of simplicity, by partnership with the Egyptian application Bey2ollak to strategically joined forces aiming to make it easier while moving in Egypt streets! This partnership is designed to help riders minimize their time spent in a car, and help drivers maximize their income by completing more trips per...
  • JUMIA announces the sales achievement of first hour of Black Friday equivalent to 5 days sales

    JUMIA announces the sales achievement of first hour of Black Friday equivalent to 5 days sales

    Jumia, the leading e-commerce website in Egypt announced a sales increase by up to 5 times the normal daily sales in the first hour of Black Friday, breaking Black Friday record with 20,000 items ordered in the first hour. Jumia started “Black Friday” offering special deals and discounts of up...
  • Al Ahly Brand Management 2015 Sponsors Full List

    REPORT: Al Ahly Brand Management and 2015 Sponsors Full List

    Egypt is a football nation; the love of this game has been passed on from one generation to the next. Young football lovers transform Egypt’s side streets and alleyways into stadiums. Al Ahly, named the “African Club of the Century” by CAF in 2000, also has incredible international pedigree as...
  • Confirmed Vodafone kick Etisalat and bring the red logo back on Al Ahly jersey

    Vodafone kick Etisalat and bring the red logo back on Al Ahly jersey

    Five years ago Vodafone Egypt lost its sponsor’s deal with the legendary Al Ahly football team when Etisalat held a grand ceremony attended by Mr. Hassan Hamdy, Ahly Chairman, Mr. Saleh El Abdouli Etisalat CEO to announce Al Ahly new sponsorship deal with Etisalat, many of Al Ahly fans did...
  • Twitter appoints Kinda Ibrahim as Director of Media Partnerships for MENA region

    Twitter appoints Kinda Ibrahim as Director of Media Partnerships for MENA region

    Twitter has appointed Kinda Ibrahim as Director of Media Partnerships for the Middle East and North Africa. Based in Twitter’s recently opened Dubai office, Ms Ibrahim’s team will work to accelerate Twitter’s push for content partnerships across the news, politics, sports, TV and entertainment verticals. Her team will work with...
  • Ministry of Communications and Information Technology and Google graduate First Batch of Certified Egyptian Developers • Egyptian Developers achieve an astonishing 80% graduation rate at the Udacity Program compared to 10% globally • Mobile Application Launchpad Program inaugurate next batch of 250 students Cairo, Egypt—November 19, 2015—The Egyptian Ministry of Communications and Information Technology (MCIT) and Google held a special ceremony today to graduate the first cohort of certified Egyptian developers from the Mobile Application Launchpad (MAL) Program. Launched earlier in January of this year, the MAL Program aims to grow tech startups and high-value job opportunities in the country. It also encourages creativity and entrepreneurship among Egyptian youth by equipping them with the necessary knowledge they need. The MAL Program is being led by the MCIT and Google along with other international and local educational stakeholders over the period of two years to offer scholarships to 2000 young Egyptians to complete a comprehensive 3-month course in Android app development. In addition, the MAL program holds competitions with cash prizes worth over USD 200k to encourage tech enthusiasts to develop their own apps, market them and start their own businesses. At a later stage, successful participants will have the chance to meet potential employers for job opportunities. “With 75 million smartphone users in the MENA region, and roughly 30 million users in Egypt, there is definitely a strong appetite for technology adoption and huge potential for the ICT sector to be an engine for economic growth. Moreover, the number of mobile users is expected to reach 220 million by 2018 and usage of apps on mobile is also growing fast. This presents business opportunities for app developers allowing Egypt to become the Region’s hub for the mobile app industry” said Eng. Yasser El Kady Egypt’s Minister of Communications and Information Technology. El Kady encouraged graduates to continue their capacity building efforts and developing further their entrepreneurship spirit ensuring the Ministry’s continued support for home-grown innovation in the app industry. In Egypt, mobile usage has seen positive growth with people using their smartphones for a wide range of activities such as browsing, gaming, communication, etc. with a large part of their time spent on apps (84% globally). Studies show that 60% of smartphone users in Egypt are online daily with their devices and half of these users play online games. “We are very excited and proud to witness the graduation of these bright Egyptian developers,” said Mohamad Mourad, Regional Director for Google in the Middle East and North Africa region. “We truly believe that these graduates will play a great role in developing their industry and economy at large. With 8,000+ IT university graduates every year, Egypt has the potential to become a regional hub for developers and entrepreneurs working in the mobile space. We have designed and began the implementation of program that will build on the capabilities of this young and promising talent pool and equip them for success in the market place. We may have provided the platform, resources, mentorship and training for them, but they alone achieved this accomplishment and we are honored to be in their presence today celebrating their much deserved success.” During the graduation ceremony, the Egyptian Ministry of Communications and Information Technology and Google also inaugurated the next batch of 250 students to enter the program, which is being conducted in cooperation with Udacity, a premier provider of online courses (Massive Online Open Courses -MOOCs) aimed at unlimited participation and open access through the web. The Udacity platform was localized along with select courses on mobile app development. --End— About Google Inc. Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. For information about Google in the Middle East, please visit our Official Google Arabia Blog: http://google-arabia.blogspot.com/ and Google+ Page www.google.com/+GoogleArabia

    MCIT and Google graduate First Batch of Certified Egyptian Developers

    Egyptian Developers achieve an astonishing 80% graduation rate at the Udacity Program compared to 10% globally Mobile Application Launchpad Program inaugurate next batch of 250 students The Egyptian Ministry of Communications and Information Technology (MCIT) and Google held a special ceremony today to graduate the first cohort of certified...
  • Jumia unveils vendor-friendly redesigned website and boosts customer experience

    Jumia unveils vendor-friendly redesigned website and boosts customer experience

    Jumia, the leading online shopping destination in Africa, has today launched its newly redesigned website jumia.com to its entire African customers. From now on, jumia.com offers a cleaner vendor-friendly interface that improves the shopping experience across all platforms for its several million unique users in Africa. This very first...
  • First MENA Apple Stores to open in Dubai Mall

    First MENA Apple Stores to open in Dubai

    Apple on Thursday announced an Oct. 29 opening date for the first two Apple Stores serving the United Arab Emirates, including a Dubai outlet expected to be the world’s largest. The launch of two Apple stores on the same day in the same country, a first since 2001, is thought...
  • Huawei Commits to Social and Economic Sustainable Development to Create a Better Connection in Egypt

    Huawei is expected to create more job opportunities in Egypt

    Huawei’s commitment to innovation that’s centered on strong corporate customers is the starting point of Huawei and its success story. Huawei has grown to become one of the largest telecommunications companies in the world that is committed to 170,000 employees worldwide by creating maximum value for telecom operators, enterprises...
  • Twitter Laying Off plans

    Twitter announced plans to lay off 8% of its workforce

    Twitter is about to cut up to 336 jobs out of its 4,100 employees working for the company around the world. Jack Dorsey has been permanent chief executive of Twitter for more than a week. Twitter just announced few hrs ago plans to lay off 8% of its workforce, or 336...
  • Bey2ollak-App-announces-expansion-to-KSA-at-5th-year-anniversary

    Bey2ollak App Announces Expansion to KSA at 5th Year Anniversary

    Bey2ollak celebrated its 5th anniversary by announcing its expansion to the Saudi Arabia market and a partnership with Uber. The company held a prestigious event in Pyramids Heights in Cairo hosting their fans, partners, top Users and their employees. The event theme revolved around the journey of Bey2ollak as...
  • The 7 most valuable brands in the world 2015

    Apple has retained the number one rank in Interbrand’s annual ranking of the world’s most valuable brands 2015, a position it has held onto since 2013 when it took-over Coca-Cola for the first time in 13 years. Following close behind the iPhone manufacturer are brands like Google, Microsoft, and Samsung in second, fourth, and seventh...
  • Marketing-Kingdom-Cairo-What To Expect At This Years Biggest Marketing Event in Egypt

    What To Expect At This Year’s Biggest Marketing Event in Egypt

    With presentations by Twitter, Google, Facebook, Yahoo!, Shazam and Coca-Cola, the Marketing Kingdom Cairo, is without doubt, this year’s most anticipated marketing event in Egypt. Taking place from 25-26 October at the InterContinental Citystars Hotel in Cairo, Egypt’s first ever international marketing conference will cover the most important trends...