• Think-Marketing-Article-Catch-a-Ride-with-Uber-via-Yellow-Pages-app

    Now You Can Catch a Ride with Uber via Yellow Pages

    Yellow Pages is providing their users the ultimate experience with the latest update to their app, by integrating Uber rides. With the app’s great users’ experiences, all users have to do is search for their destination and request a ride from Uber. What difference does it make? Yellow Pages...
  • MAT BAXTER APPOINTED GLOBAL CHIEF EXECUTIVE OFFICER, INITIATIVE

    Mat Baxter Appointed Global CEO of Initiative

    IPG Mediabrands announced today that, effective immediately, Mat Baxter has been appointed Global Chief Executive Officer, Initiative. Jim Elms, the group’s previous Global Chief Executive Officer, is named Chairman of Initiative, and takes on new responsibilities as Managing Director, Interpublic. In this role, Jim will be part of the...
  • Think-Marketing-Article-Vodafone-promotes-Ahmed-Essam-Egypt-CEO-to-head-European-markets

    Vodafone promotes Ahmed Essam to head European markets

    Vodafone Egypt Chief Executive Ahmed Essam has been appointed as Chief Executive overseeing other European markets (Albania, Czech Republic, Greece, Ireland, Hungary, Malta, Portugal and Romania as well as Vodafone’s interest in the proposed Netherlands joint venture) at Group Executive-level. He takes over the position on the Group Executive...
  • Apple releases new retina MacBook with better battery life and a Rose Gold option

    Apple releases new retina MacBook with better battery life and a Rose Gold option

    Apple has today released an update to the 12 inch Retina MacBook line, with new Skylake processors, overall better performance, and a new color: Rose Gold. The new internals have also allowed Apple to grab an extra hour of battery life out of the same sized product. The MacBook refresh keeps the same...
  • Think-Marketing-Article-SOCIALEYEZ-UAE-Acquires-BSocial-Egypt-for-10-million-EGP

    SOCIALEYEZ UAE Acquires BSocial Egypt for 10 million EGP

    In response to recent global trending to enhance the role of digital media channels and social platforms and to boost all inclusive development, SocialEyez, UAE’s leading digital engagement agency, announced today that the agency has acquired 100% of BSocial, a leading social media and digital marketing agency of Egypt....
  • SMG Cairo Retains Savola Account

    SMG Cairo Retains Savola Account

    Starcom Mediavest Group has retained the Savola business in the Egyptian market, an account it has held since 2012. The win followed a fierce pitch against six media agencies. The assignment, effective February 1st, covers the entire portfolio of Savola brands, including all their oil, ghee, sugar and pasta...
  • Egypians Show No Sympathy with Taxi Drivers Against Uber & Careem

    Egyptians Show No Sympathy For Taxi Drivers Against Uber & Careem

    When you meet or exceed a customer’s expectations, they can do wondrous things for your reputation and even become brand advocates/promoters through spreading positive word of mouth while recommending you to others. This is exactly what Careem and Uber did to penetrate the Egyptian Cab market. Never Underestimate the Importance of...
  • Gmail Announce More Than 1 Billion Active Users

    Gmail Hits More Than 1 Billion Monthly Active Users

    It’s not just WhatsApp that made it to reach more than one billion active users. Google also announced that its email client, Gmail, is also used by more than one billion active users worldwide. That’s up from 900 million active users back in May 2015. Gmail’s competitors, Outlook had more than...
  • Whatsapp 1 billion

    Whatsapp Hits One Billion Monthly Users

    One billion people are now using WhatsApp Facebook-owned smartphone messaging service. The mobile messaging service already acquired by Facebook two years ago in a deal valued at 19 billion USD. WhatsApp’s community has more than doubled since joining Facebook. We’ve added the ability for you to call loved ones far away....
  • CAREEM EGYPT APP Campaign

    Careem: Jealous Over Uber’s Viral Social Media Stories?

    While Digital PR is usually a web-based method that includes but not limited to Blog posts, eBooks, Infographics, Free Case Studies and other online-content that are considered forms of pull marketing that live on the web that aims to drive customers attention to your brand without customers even noticing it. Some brand...
  • Mark and Sally's Morning Show on Nile FM turns Four today

    OFF AIR: Mark and Sally's Morning Show on Nile FM turns Four today

    Nile FM’s The Morning Show has been omnipresent for three years now with the radio gigs Mark Somers and Sally Sampson, two of the most recognizable voices on air. The morning show has been entertaining us for three years on a daily basis in our way to work beating...
  • Think-Marketing-Header-Dubai-Festival-City-Neuromarketing--World-Forum-located-near-the-Dubai-Creek

    Consumer Insights from Google, Fonterra and Johnson & Johnson at the Neuromarketing World Forum

    On April 4-6, experts in the field of consumer insights gather in Dubai at the Neuromarketing World Forum. This three day event is an authority in the world of neuromarketing with participants from over 40 nationalities who are eager to understand what drives and activates the consumer. Whether you’re new...
  • Salah El Din Aloui appointed as OC general manager for Egypt office

    Salah El Din Aloui appointed as OC general manager for Egypt office

    Organizational Consultants (OC), a leading communications firm in Egypt and Dubai, has announced the appointment of Salah El Din Aloui as its new General Manager. Aloui will be responsible for fully managing and supervising Egypt’s office, its accounts and the overall business. “I am very pleased that Salah has...
  • Cairo is UBER’s fastest growing city across EMEA region

    Cairo is UBER’s fastest growing city across EMEA region

    Uber, the smartphone technology company that connects riders to drivers, celebrated its one year in Egypt this month by launching Alexandria, making it the second city in the country to offer the service after Cairo. The company also announced its partnership with Bey2ollak, the cross platform mobile application for...
  • Nielsen: Egypt Consumer Confidence Index Rises By 5 Points To A Score Of 90 Points

    Nielsen: Egypt Consumer Confidence Index Rises To A Score Of 90 Points

    Egypt Consumer Confidence went up five index points in the third quarter to a score of 90, according to the latest Nielsen’s Consumer Confidence Index Report. This brings the confidence score to the same level as the first quarter of 2015, the highest score since 2012. Index returns to...