• Google’s 2.42Bn fine and could it affect search marketing?

    For the past two weeks, many companies have discussed Google’s record fine by the EU’s European Commission. Whether the companies are within the product industry or in the online marketing industry, the buzz around the record-breaking fine has been great. Many opinions have risen due to the conflict between...
  • Despacito helps Puerto Rico increase tourism by 45% through one line in the song

    Despacito; Puerto Rico tourism increases by 45% due to music video

    Media and Social media are powerful tools, something we Egyptians know very well. The tool can be used to ignite dozens of things; memories, attention, action and so much more. Puerto Rico now feels the true impact of media through the popular summer hit, Despacito. The latest single and...
  • YouTube Rewind 2015 highlights

    YouTube Rewind 2015 highlights

    f there’s one way of finding out which trends were massive in 2015, it’s got to be looking at YouTube’s most viral videos. YouTube just released its annual video mashup that pays tribute to all the biggest viral moments and people of 2015. With background music composed by The Hood Internet and Avicii, the...
  • Google Search Biggest Moments of 2015 Year In Search world

    Google Search: Biggest Moments of 2015

    As we near the end of another year Google is once again releasing data of searches we made through the year. While this is the fifteenth iteration of “Year in Search”, this is the first time it’s being handled by Google News Lab, a service launched earlier this year to...
  • Think-Marketing-header-Top 10 Most Watched Ads on YouTube in 2015

    Top 10 Most Watched Ads on YouTube in 2015

    People keep watching Ads not only on TV but also on YouTube. The list here-under show that TV ads can work on YouTube. The four TV ads listed in the top 10 most watched Ads on YouTube in 2015, got 205 million views worldwide, for a total of almost 3 million hours...
  • Adele’s Hello hits 22M views in less than 24 hours

    Adele’s "Hello" hits 22M views in less than 24 hours!

    it’s been almost five years since Adele released her last album, Adele is back with her first single in three years with the first taste of the British singer’s highly anticipated third album “25” expected to come out November 20th. “Hello” is the first music video to be shot on...
  • Facebook Will Warn You If the Government is Hacking Your Account

    Facebook Will Warn You If The Government Hacks Your Account

    Facebook has launched a new feature that notifies users if their accounts have been targeted by government-sponsored hackers. In a post published on the Facebook Security page—which advises more than 1B Facebook users about how to secure their accounts—Facebook’s chief security officer, Alex Stamos said users would be notified “if we...
  • Start-up Exits can bring multi-million dollar FDI to Egypt

    Start-up Exits can bring multi-million dollar FDI to Egypt

    Egyptian entrepreneurs are set to play a pivotal role in creating a new source of foreign direct investments for the country, according to the organizers of RiseUp, the platform that connects entrepreneurs and investors in the MENA region. Recent news reports cited that the net foreign direct investment to...
  • The 7 most valuable brands in the world 2015

    Apple has retained the number one rank in Interbrand’s annual ranking of the world’s most valuable brands 2015, a position it has held onto since 2013 when it took-over Coca-Cola for the first time in 13 years. Following close behind the iPhone manufacturer are brands like Google, Microsoft, and Samsung in second, fourth, and seventh...
  • Denmark launch anti-refugees advertising campaign in 10 languages

    Denmark launches anti-refugees advertising campaign in 10 languages

    Denmark’s Ministry of Immigration, Integration and Housing began an advertising campaign aim to deterring refugees from arriving in the country. Adverts appeared in Arabic and English language newspapers in Lebanon as The Danish government has published advertisements in four Lebanese newspapers Monday that discourage refugees from travelling to Denmark. Spelling it out:...
  • Top 10 Most Influential Brands on LinkedIn 2015

    Last year LinkedIn launched the Content Marketing Score and in turn identified the top 10 most influential global brands on LinkedIn. From Forbes, to the World Economic Forum to Mashable, all of these rose to the top when it came to content marketing efforts on LinkedIn. As marketing professionals,...
  • Google Alphabet from A-Z

    Google Alphabet from A-Z

    With more than 72 Million search results are shown for googling “Google Alphabet”, the tech landscape is still shaking after Google changed the name of its corporation to Alphabet last Monday. As part of this corporate reorganization, Google is dividing up its business into different units that will live...
  • adidas Create Your Own Game ad

    adidas: Create Your Own Game

    adidas has launched “Create your own game”, a commercial connecting the sports brand sponsorship of soccer stars with the emergence of amateur football. While everyone else is content with simply idolizing their sport heroes, the next wave of creators are busy creating their own game. Adidas empowers athletes to...
  • Let's take an extra second experiment by Coca Cola Think Marketing

    Let's take an extra second experiment by Coca Cola

    This experiment is based on the assumption that people tend to judge others by their appearance, without taking time to really know them, andoften forming a wrong impression. So we decided to invite different people to prove this is true. We showed them a picture of another person for...
  • Daniel Craig James Bond 007

    James Bond turned down $5M offer to use Sony Xperia Z4

    James Bond doesn’t work for free. According to internal Sony emails revealed via last winter’s hack, Sony offered James Bond star Daniel Craig a $5 million fee to put Sony Xperia Z4 smartphone in the forthcoming film Spectre, but Craig and Spectre director Sam Mendes resisted because “James Bond only...