• Think-Marketing-Article-2017-Coca-Cola-campaign-Selfie-Bottle

    Coca Cola ends summer with new “Selfie Bottle”

    As the end of summer closes in, people slowly return to their homes from their beach and sun paradises with memories of the fun summer. As with most summer memories, memories fade while the beauty and smiles that we capture on camera do not. This is the premise behind...
  • Smart Turbo 7: Affordable 4G the Vodafone way

    Vodafone, the red giant of Egypt, continues to expand its already large and diverse portfolio of goods and services. The telecommunications network continues to pave its way to be the home of Smartphones with a family of smartphones lately introduced to the Egyptian market and with its latest 4G...
  • having-fun-stalking-Mountain-View’s-giant-duck

    Duck Mania; having fun stalking Mountain View’s giant duck?

    After the end of the Ramadan marketing race, summer may typically be a slow time for marketing, but that hasn’t stopped some savvy brands from using this less-competitive time period to launch creative campaigns that stand out. While Vodafone and Pepsi are focusing on Amr Diab’s new album teaser;...
  • Marakez surprises Zamalek residents

    To celebrate the holy month of Ramadan, real estate developers Marakez and Tatweer Misr have decided to go a different route when it comes to the usual month-long marketing bonanza of Ramadan. While real estate brands mainly focus on having as many billboards and TV spots as possible, community oriented marketing is not a...
  • Think-Marketing-Article-2017-TECNO-Mobile-Launches-Camon-CX-in-Egypt

    TECNO Mobile Launches Camon CX in Egypt

    Revealed Monday night, African mobile phone manufacturer TECNO Mobile has officially launched their newest model into the Egyptian market, the Camon CX. The Ritz Carlton’s Al Qahirah hall was filled as guest talkers stood on stage to speak about what could be the future of affordable selfie camera phones....
  • Can you show off your quality selfie

    Can you show off your quality selfie? This hashtag wonders!

    Selfies. A self-portrait where someone does crazy things to get that one awesome photo that everyone will like. It is when your friend asks you to climb table so you could get his/her best angle, when you turn around in a circle to get the best light on your...
  • Concrete Egyptian brand raises to world-class level with Iconic Men campaign

    Concrete: Egyptian brand raises to world-class level with “Iconic Men” campaign

    Concrete is an Egyptian brand that was built in 1989. Concrete is built to transcends its founder’s passionate interest in men’s fashion. Later in 1996 it was acquired by a leading and the most prominent textile and garment manufacturing groups of factories in the Middle East and the world;...
  • Think-Marketing-Article-What-marketers-can-learn-from-Nike-Pro-Hijab-Collection--for-female-Muslim-athletes

    What marketers can learn from Nike “Pro Hijab Collection” for female Muslim athletes

    Nike was the goddess of victory in Greek mythology, Nike as a brand just proved that it got strong believes in human diversity and cultural competence than some political leaders. Nike just introduced a performance hijab for Muslim women athletes and it’s called the “Nike Pro Hijab”. The new Nike spring 2018...
  • Think-Marketing-Majid-Al-Futtaim-Opens-the-doors-of-Mall-of-Egypt

    Majid Al Futtaim Opens the doors of Mall of Egypt

    Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia opens the doors of its eagerly-anticipated Mall of Egypt on Thursday, 2 March at 10:00am. Located in 6th of October City on Al Wahat Road along Cairo’s rapidly expanding Western...
  • Think-Marketing-Lipton-Egypt-Campaign-to-enhance-people’s-mood,-do-a-good-deed-for-a-change

    Lipton Egypt Campaign to enhance people’s mood, do a good deed for a change!

    Brands will gain customer’s loyalty and long-lasting relationship by being proactive and developing in the general public’s mood. Some brands are smart enough to invest in spreading positive mood and enhancing consumer’s mood. As the famous saying by Carl W. Buehner goes: “They may forget what you said —...
  • #UberMeMate9-Huawei-revolutionizes-consumers’-experience-with-Rami-Serry-and-Uber

    #UberMeMate9: Huawei revolutionizes consumers’ experience with Rami Serry and Uber!

    Being a step ahead in telecommunications fast-paced industry is challenging on both levels: creativity in product innovation and creativity in marketing activities. But when done right, it takes the brand to a whole elite position. Huawei Mate9 is surely #AStepAhead, because of its latest collaboration with Uber and the...
  • Think-Marketing-The-Egyptian-North-Pole-Experience-skiing-the-Egyptian-way

    The Egyptian North Pole: Experience skiing the Egyptian way!

    After many promises and anticipation, Majid Al-Futtaim, the leading pioneer of retail, leisure and entertainment, across the Middle East, Africa & Asia has finally announced the 2nd of March at 10 am the official opening date and time of Mall of Egypt. Mall of Egypt is located in 6th of...
  • Think-Marketing-Article-Samsung-Galaxy-Mission-A-2017-raise-the-bar-for-Egyptian-adverts

    Samsung Galaxy Mission A raises the bar for Egyptian adverts!

    There is a certain appeal and edge to unbranded teaser campaigns, when done right, meaning a brand creates a concept-focused piece of content, casting uniquely chosen people that are relevant to the brand who are credible and influential to generate buzz along with leaving a hint or an inside...
  • Shaghalni.com-Launches-Mobile-App-for-Jobseekers

    Shaghalni.com Launches Mobile App for Jobseekers

    Shaghalni.com has launched a new mobile application to welcome the largest number of Shaghalni.com mobile users in an effort to facilitate the registration process to attend the first employment fair in Egypt where thousands of job seekers will be granted immediate hiring. The application offers the same benefits and services...
  • Vodafone-Egypt-4G-Campaign

    Vodafone Egypt 4G Campaign Manifesting Egyptians’ Hope and Success

    The dream starts with a belief and a role model, an idol. No one is wired to be mediocre, we all pursue higher dreams that makes a difference and leave a mark in this world. We all have that one person that we look up to. Following their careers,...