We live in an era where everything is becoming digital and Egypt plans to depend more on digital solutions. In fact, many businesses in Egypt have digitalized their operations and processes, therefore, they always need employees who own digital skills that can help them adapt fast to the job and enable them to be productive.
Digital skills became essential to have; no matter if you’re a beginner or already established your career if you don’t have any digital skills or some of them, you have to at least have a general idea of them even if they are not in your specialty.
So, here are 6 digital skills that you need to have to be able to understand the digital world.
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1- Learn About The Different Digital Marketing Aspects
Every business depends on digital marketing, so you have to be familiar with its aspects, but first, learn what digital marketing is.
Digital marketing has many aspects that you should know about; these aspects include social media, search engine optimization (SEO), Search Engine Marketing (SEM), email marketing, and mobile marketing.
If you’re a content creator or want to be you have to be aware of SEO as it can enhance the visibility of your content so many people can see it. So, all of these are pillars of digital marketing.
2- Be Familiar With The Types of Content
Content has many types and can be in many forms; even if you will specialize in one type, you have to know about the rest.
You have to know the difference between content writing, copywriting, and content creation. Creating content can come in many forms depending on the type, it can be social media content, it can be video content, which can be also script, blogs, podcasts, infographics, and e-books.
Knowing the types of content can make you more aware of which type you want to specialize in and you can specialize in more than just one type, which is better. The more skills you earn, the more experience you gain.
3- Software Tools
Choose the most popular tools among businesses and learn about them, at least know the basic of how to use them.
Software tools like Google Docs and Google Sheets can make communicating with your team easier and can also help you organize your work and tasks. There are also tools and websites like Photoshop and WordPress, which are very important if you will create content.
Basic knowledge of these tools will definitely add up to your resume and will make your tasks easier to get done.
4- Critical Thinking
To be a critical thinker means to think objectively, which means that before making any judgments and decisions, you have to have evidence and proof.
In the digital and social media world, you will find many fake news and rumors that people spread just to increase their reach. When it comes to making decisions or judgments, you have to be objective, which means you can’t let personal opinions or biases affect you. This will help you understand the issue deeply from the roots hence making the right decision and forming the right opinion and also solution.
5- Data Analysis
Data analysis is the essence of every business.
Through data analysis, you can have a deep understanding of your job role and what you’re required to do. The data analysis can give you true insights, which can help you if you’re creating content. It also can tell you how your performance was compared to the competitors. Through data analysis and insights, you can build a smart strategy.
6- Always Be Digitally Updated
There will always be something new that comes out, just like when AI introduced Chat GPT, so, you have to stay updated.
AI has been providing new digital tools such as Chat GPT, photos generator, and voice, and music generators. Chat GPT is a content generator and many content creators have used it in their work; this is why you have to be updated so you won’t miss on anything new that can improve your career.
In the end, these are some of the essential skills that you will need if you want to be a digital marketer or want to work in a digital company; they will always make your job a little easier.
