News about the 4th Generation of mobile data technology has been taking Egypt by storm for the past month. The 4th Generation of mobile data technology’s standard speed according to the National Telecom Regulatory Authority (NTRA) will to be at least 100 Megabits per second and up to 1 Gigabit per second for mobile web access capabilities.
Sounds great, right? But practically, this is quite harder to achieve than expected. But do not get disappointed just yet! Telecom operators in Egypt are not giving up on providing their users, mobile data that is faster than 3G and almost the speed of the 4G.
4G/LTE, LTE stands for “Long Term Evolution”, this technology is the closest version to the 4G.
LTE : 4G wireless broadband technology developed by the Third Generation Partnership Project (3GPP) is what we are seeing on our phones on the trial operation of the 4G/LTE technology on all three telecommunication companies, Vodafone, Etisalat Misr and Orange Egypt.
Vodafone Egypt 4G Campaign
Vodafone has taken the initial step at advertising their 4G services, in a creative approach with 5 advertisement that was viewed on TV and Digital media simultaneously.
The videos main message is delivered in a humorous style to address that your mobile internet connection is so much faster with Vodafone 4G that you will wish some tedious or dreary situations of your life to pass just as fast.
It is a rather irritable topic in Egyptian’s life in particular, as we all suffer from the slow internet connection in our everyday usage. So to wish those featured situations to be as fast as the internet, sounds like heaven, right?
Vodafone’s choice of stories were on point as follows;
First Advert: Loosing Weight Couldn’t be Faster.
Vodafone 4G version concept hit on the nerve, exercise can improve your quality of life with minimum pain and almost no-time. You will not have to wait for months for your workouts at the gym to see your body transformation.
Second Advert: Shopping
Why do most men hate shopping with women? We think men’s and women’s minds think differently when it comes to shopping. Women love getting deals and chose from wide selection. That is why it takes so long. If life is as fast as Vodafone 4G then men will not dread going shopping with woman anymore.
Third Advert: Opera
We all remember this embarrassing situation from “Gawaz Bekarar Gomhory” movie when Adel Emam slept in the opera show! While listening to exquisite music played in a congenial space without electronic transmission, sleeping at the opera musical performances is an inevitable tradition.
You do not have to endure any situation that does not interest you any longer, that is Vodafone 4G.
Fourth Advert: How to Make Your Hair Grow Faster?
Certain herbs can help make your hair grow faster. It would take months of eating a diet rich in protein and vital vitamins and minerals for healthy hair growth. But Vodafone 4G speed can flip your hair upside down. Your hair can grow over few second. Phenomenal experience isn’t it?
Fifth Advert: Childbirth
We tend to think of labor pains as intense moments for women and also for dads welcoming their babies into the world. Vodafone did not forget this hard moment of expectancy. As the 4G fifth Ad version featured the experience of giving birth, skipping so fast before it starts for the family to enjoy the joyful moment of carrying their baby for the first time.
Orange Egypt 4G Campaign:
Orange’s campaign in advertising its new 4G serves is perplexing somehow! Orange Egypt decide to launch a contest for their users to win iPhone 7 when they post a 30 second video, related to 4G, using the hashtag #Orange4G
Orange 4G campaign strategy set to go for user-generated content (UGC) to delegate the marketing responsibilities to their customer. We are not sure yet. Here is what we found on their Facebook official page…
Orange also published a simple animated video explaining “How to benefit from 4G”.
Etisalat Egypt 4G Campaign:
Finally; We are not sure if this should be considered as the long awaited 4G service campaign from Etisalat Misr, they posted on their Facebook , the same video song they posted back in Ramadan with a revised 4G message.
We are waiting to see if Orange and Etisalat Misr strategic campaigns will compete against Vodafone’s creative initial. Let us know your thoughts for Etisalat next move?