One of the main pillars of the holy month is charity, the choice to give without hesitation, even when you get nothing in return. In the midst of Ramadan, the Ramadan spirit is in high demand and brands are selling it through various campaigns.
Most brands have jumped into the season with huge budgets and big gestures, making the holy month the festive season that it is.
But sometimes, it is the small and simplest gestures that really carry the Ramadan spirit.
Welcome to 30 days of Kindness
Water brand Baraka has stepped up to carry the charitable atmosphere through its new 30 days of kindness (#تلاتين_يوم_بركة) campaign.
A humble campaign, Baraka asks people to take a photo of their bottles during the holy month with its hashtag, and for each photo the brand will donate 20 bottles of water for Iftar.
Last week, the brand posted its video to promote the campaign and encourage fans to share a bottle to provide bottles to those in need.
بحركة بسيطة هاتعمل خير كتير وتشارك معانا فى 30 يوم خير في شهر البركة.صوروا إزازة بركة بشكلها الجديد ونزلوا الصورة على صفحتكم على الفيسبوك او انستجرام وماتنسوش تعملوا Mention لبركة. واستخدموا هاشتاج #تلاتين_يوم_بركة .. مقابل كل صورة بركة هاتتبرع بعشرين إزازة بركة على الفطار .يلا نشارك كلنا. Small acts of goodness might have a greater impact than you think! Join Baraka for 30 days of kindness. Take a picture for our new Baraka Bottle, and upload it on your Facebook page or Instagram account using the hashtag (#تلاتين_يوم_بركة) and Mention Baraka Water. Baraka will donate 20 bottles during Iftar time for every picture taken.Let’s spread the kindness!
Posted by Baraka Water on Sunday, 20 May 2018
It is a simple yet effective campaign, with an easy-to-use CTA and a lot of the holy month’s spirit.
A few days later, ride sharing app Careem commented and joined the cause, providing rides for the donations throughout Ramadan.
— Careem Egypt (@CareemEGY) May 30, 2018
Baraka’s humble yet powerful message of sending out donations without much in return, asking only for people to share the movement through their hashtag, captivated Careem into joining and helping out.
The ride share app’s jump to participate in the charitable campaign is amicable, and shows just how a simple message with a lot of spirit to add value can really move people.
This just goes to show that simplicity and a real want to help people is all that is needed to grab attention from stakeholders, and if done right, can even grab the attention of other companies willing to help.
شكراً Careem للمشاركة في حملة بركة فى رمضان.. صور ازازه بركة الجديدة ونزلها علي صفحتك على الفيسبوك أو انستجرام واستخدم…
Are you interested in sharing the holy month’s spirit and a Baraka photo? Let us know in the comments.